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Welcome to my Marketing Hub

Hi, I’m Sufi Mohamed. SEO, online marketing specialist with a side angle expertise in and agile coaching.

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Herr Sufi Mohamed erfasste komplexe Aufgaben rasch und verband diese mit vorhandenem Wissen. Er arbeitete äusserst speditiv, sehr selbständig und zielorientiert und seine Arbeitsergebnisse waren stets von sehr guter Qualität.

Guido Hüsser, Teamleiter

Sufi versteht und lebt die Rolle des Scrum Master als Servant Leader und Sparringspartner. Ich kann Sufi als in skalierten Umgebungen sehr erfahrenen Scrum Master und Coach wärmstens weiterempfehlen!

Fabian Kiss, Abraxas Informatik AG

He is highly intelligent, organized, hardworking, extraordinarily knowledgeable about what he does and most of all, he is easy to work with.

Frank Eyeson, Illustrator

Latest stories. New insights on marketing, agile work and ideas worth sharing.

Aug 21
How to Choose a CMS Without Costly Mistakes

How to Choose a CMS Without Costly Mistakes

The content management system you choose shapes everything about how you publish, update, and grow your website — and the decision is usually made for the…
3 min read
Aug 21
Customer Data Platform Vs Customer Relations Manager

CDP vs CRM: The Important Difference Marketers Miss

"Customer Data Platform" is one of the most oversold terms in marketing technology, pitched to businesses that don't need one and confused constantly with…
3 min read
Aug 21
Marketing Automation: The Truth About What It Can Do

Marketing Automation: The Truth About What It Can Do

The core thing to understand is that automation is a multiplier, not a brain.
3 min read
Aug 21
Conversion Rate Optimisation: A Proven, Practical Guide

Conversion Rate Optimisation: A Proven, Practical Guide

Conversion Rate Optimisation is the discipline of finding and fixing the holes.
3 min read
Aug 21
A Landing Page

Landing Pages That Convert: The Simple One-Goal Rule

A landing page has one job, and that singularity is its whole power. The high-converting ones are ruthlessly focused.
3 min read
Aug 21
Heatmaps and Session Recordings: See Why Visitors Leave

Heatmaps and Session Recordings: See Why Visitors Leave

Quantitative analytics is excellent at the what and silent on the why, and that silence is where most conversion problems hide.
3 min read
Aug 21
A/B Testing: How to Get Reliable Results You Can Trust

A/B Testing: How to Get Reliable Results You Can Trust

A/B testing promises something rare in marketing: actual proof. A badly run test is worse than no test, because it dresses a guess in the authority of data.
3 min read
Aug 21
Video Marketing: How to Make Videos That Perform

Video Marketing: How to Make Videos That Perform

Video is the format businesses most want to use and most avoid, and the gap between the two comes down to one false belief: that video requires a studio, a…
3 min read
Aug 21
Content Marketing: How to Build Trust That Converts

Content Marketing: How to Build Trust That Converts

A blog is a place where articles accumulate. Content marketing is a system that turns published work into customers.
3 min read
Aug 21
Email Marketing: Proven Ways to Earn Opens and Clicks

Email Marketing: Proven Ways to Earn Opens and Clicks

Email is where marketing automation genuinely shines — welcome sequences, behaviour-triggered messages, timely follow-ups that would be impossible to send…
3 min read
Aug 21
Content Distribution: Powerful Ways to Get Content Seen

Content Distribution: Powerful Ways to Get Content Seen

Real distribution is the opposite: reformatting one idea for the specific places your audience already is, in the form each place rewards.
4 min read
Aug 21
Copywriting That Converts: Proven Tactics, No Tricks

Copywriting That Converts: Proven Tactics, No Tricks

There's a whole industry built on copywriting "tricks" — power words, urgency hacks, manipulative formulas promising to bend the reader's will.
3 min read